Making a Start - Your 'Why' is so Important

Making a Start - Your 'Why' is so Important

I'm going to be straight with you. Starting and building a business will be a lot of work. There is no way around that. I wish there were – that I had a magic formula or script I could post here for you. But I don't. 

Be prepared to work a lot of hours. I am squeezing time out all through my week – including doing a lot of work at night after my kids go to sleep and on weekends when my husband is free to help care for our kids. The six dedicated hours I have through the week have simply not been enough to launch my website and course in a few short months. 

But to me, the work I am putting in will be so worth it. My kids are my 'why', and I believe I am planting the seeds for something very special for our future family life. I want to be flexible and very present in their day-to-day worlds. It will also be such a shame if I don't share all that I know with Mums and inspire many big dreams.

Your why will be everything, too, so you must have it ready to hold onto when any discomfort hits. It will help you spend lots of hours at your computer, propel you forward when you start interacting with clients, energise you when you begin marketing your offering and pick you up when things don't work out and you have to try again. When things get hard, you need to do everything in your power to ensure you don't give up but keep taking that next step.