Your Email Journey Starts Here!

Today, in 3 minutes or less, you’ll learn:  

1. Email marketing is crucial for building relationships with your audience and is an asset you own, unlike social media followers. 
2. Starting points for your email strategy include a welcome email, an email sequence for new subscribers, or a regular newsletter. 
3. Focus on personalisation, engaging subject lines, and clear calls-to-action (CTAs) to improve email effectiveness and engagement.  

In today's newsletter, I want to focus on an incredibly valuable asset in your business: your email list. Without an email strategy, you're missing out on building deeper connections with your audience. It's like having a megaphone to reach your ideal clients, but leaving it off. Your brilliant ideas and offers could be gathering dust instead of having an impact.  

Your ideal clients are out there right now, refreshing their inboxes. Don't keep them waiting – let's explore some key starting points for your email marketing strategy.  

Why Email Marketing Matters:  

Emails give you the power to build deeper relationships with your audience. Unlike social media followers, your email list is an asset you own—one that gives you the power to communicate directly with your community without worrying about algorithms or platform changes.   

You can create sequences for product sales, webinars, special events, and more. It's a flexible tool that grows with your business, so start small and tweak it as you go.  

Getting Started:  

#1 Welcome Email:  

When a potential customer signs up for your newsletter or downloads your lead magnet, this is your chance to introduce yourself and set the tone for future interactions. In this email:  

• Welcome them warmly.  

• Briefly introduce yourself and what they can expect from you.  

• Include a clear CTA, whether it's replying or exploring your content.  

• Personalise it with their name, and maybe add a fun GIF to keep it light and engaging!  

#2 Your First Email Sequence:  

After someone signs up for your lead magnet, send a series of emails that:  

• Offer the download link and explain how it will help them.  

• Reinforce credibility with your qualifications and experience, and remind them of the value of your resource.  

• Share testimonials or client success stories to build trust, and invite them to connect with you further.  

#3 Regular Newsletter:  

I recommend sending a newsletter to connect with your community. Keep it simple—focus on sharing your thoughts, tips, and mindset strategies for making things happen in business. Personalise your email, include a CTA (even if it's just replying to you), and link to your latest blog or social media posts.  

Practical Tips:  

• Subject lines are crucial: keep them short and attention-grabbing.  

• Preview text: make sure this is concise, especially for mobile readers.  

• Statistics: track your email opens and clicks to see what's working.  

• Avoid spam folders: test your emails and make sure they aren't going to go to junk.  

• Personalisation is vital: use their name and speak directly to their needs.  

• GIFs & CTAs: a fun GIF can add personality, and always include a CTA to encourage engagement.  

Tools and Resources:  

If you're looking for email platforms, Flodesk is a great option, and you can often find deals or discounts using affiliate links. Mailchimp and Kit are also very popular and worth investigating. Many platforms, such as Kajabi and Kartra, also offer email functionality. So, if you are on one of these platforms, you will not need to look at outside providers.  

Next Steps:  

Start by subscribing to some newsletters and lead magnets from businesses you admire—see what resonates with you and what strategies you can adopt. Remember, keep it simple and don't get overwhelmed. As your business grows, your email strategy will evolve too.  

You've got this! Remember, your words have power. It's time to harness that power and watch your business soar.  

Get started today, and I can't wait to see the fantastic emails you create.