Expert Secrets - Book Written by Russell Brunson

Expert Secrets - Book Written by Russell Brunson

I recently listened to Russell Brunson's Secrets trilogy on Audible. I cannot speak highly enough of his work in these books about Marketing and Online Business, and I intend to implement EVERYTHING he recommends (so stay tuned, and you can too). However, this blog post will focus on one section of his book Expert Secrets. 

So many points in this chapter from prominent business experts including Brunson, Gary Vaynerchuk and Rich Schefren resonated for me, including the following:   

- Brunson encourages everyone to publish daily for one year to find your voice and enable your audience to find you. 

- Publishing frequently helps you to become and remain relevant. 

- Don't panic about creating so much content; start documenting what you are doing. 

- If you want people to start listening to you, you have to show up. 

- The hunger to make the perfect piece of content is crippling (oh my gosh, this is me, procrastinator extraordinaire!). 

- Just be yourself. 

- It is much more fruitful to talk about your process than the actual advice you think you should be giving. 

- Documenting your journey vs creating an image of yourself is more "My intuition says . . ." rather than "you should . . ."  

- Pick up your phone and start talking about what is most meaningful to you.   

- What is creative and appealing will be subjective. What is not subjective is that you put yourself out there and kept swinging.   

- Starting is the most crucial part and the most significant hurdle people face (OH YES!!!).   

- Start documenting and keep doing it for another five years, then come back to ask what to do next.   

- I'm not publishing because I know everything about this topic; I'm creating content because I'm obsessed with this topic. What is the significant result you're obsessed with? What are you trying to learn for yourself anyway so you can document as you discover it in real-time?   

- Publishing content also gives you the chance to start testing your material (in your own business, as a consultant, teaching others etc.).   

- The process of showing up consistently and publishing content will help you refine your message, find your voice, and attract your dream customers to you.   

So, this is my commitment. I will write everyday and publish one blog post weekly (at a minimum). This idea appealed so much to me as my best starting point. I have to get out of my paralysis to start making a difference in your life. Building an online business will undoubtedly be a big challenge, but I'm excited to take it on. I am sure this writing process will support my obsession with helping you to design your dream family and online work life. So, let's get going.